2020 was a difficult year for many, but small businesses were among those that took the hardest hit. If you’re a small business owner, you may be looking for creative ways to drum up business in 2021 now that restrictions are becoming more lenient.
Promotional events are a great way to reach new customers and spread awareness of your company. Take advantage of Florida’s warm weather and consider hosting an outdoor event to boost your small business this spring!
Community Sidewalk Sales
2020 brought out a true sense of community and solidarity in the face of the pandemic. The perfect way to carry this forward in 2021 is to collaborate with neighboring business owners and put on a sidewalk sale event! Set up outside your storefronts to allow potential customers to easily browse all the different products and services in the area. Local restaurants can provide free samples and local musicians can perform throughout the event, encouraging people to stick around longer and enjoy the evening!
Give Away Free Products
Everyone loves freebies, and the best part is – it’s also free promotion for your business! Consider setting up a tent outside your storefront to hand out free products and swag with your logo on it. This is a great way to reach new customers, as you can hook them on your product by providing samples and branded freebies to spread positive brand awareness.
While reaching new customers is always a priority, it’s also important to reward your current customers and show your appreciation for their loyalty. Consider hosting a VIP event that offers discounts or special offerings for your loyal customers, with free appetizers and drinks. If you are launching a new product or service, this VIP event is a great opportunity to give your customers an exclusive first look. The days leading up to the event will generate some social buzz about your business, helping you reach new customers as well as strengthen your current customers’ loyalty – it’s a win-win!
If you’re planning a promotional event for your small business, Grimes Events & Party Tents has you covered! From tents and lighting to tables and chairs, we have everything you need for a successful event! Contact us today for more information!