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5 Tips for Planning a Corporate Event

Posted on: April 19, 2021

From seminars and conferences to trade shows and expos, there are plenty of reasons to plan a corporate event. Although event planning can seem daunting, these 5 tips for planning a corporate event can help you get started on the right foot!

Determine Your Goals

Whether you are presenting a new product to your audience or hosting team-building exercises, you want to make sure you get the most out of your event. The first step to ensuring you achieve the goal of your event is to determine exactly what your goals are! Depending on the context of your corporate event, you may be speaking to individuals within the company or to your customers. Either way, here are a few examples of potential goals:

  • Change customer perceptions
  • Strengthen your team’s bond
  • Motivate employees
  • Training
  • Planning
  • Social media or press opportunities
  • Introduce new products or services
  • Entertainment

Set a Budget

Once you understand the purpose of your event and the goals you wish to achieve, it is time to set a budget. Every event, corporate or otherwise, must have a budget. Without a budget set in place, expenses can quickly get out of hand. Make sure to allocate the money according to what aspects of the event will most contribute to the success of your goals, whether that be the venue, audio technology, or comfortable furniture. Always make sure to incorporate a buffer of 10% for those unexpected costs that are sure to sneak up at the last minute.

Create a Schedule

Planning out the logistics of the day will set your event up for success. The event’s schedule should include arrival times, set up, individual activities, and break down afterward. Make sure to schedule the event’s activities in a balanced way to optimize your audience’s attention by providing both engaging content and time to unwind throughout the day.

Promote Your Event

No event is complete without people to attend, so make sure you promote it! Capture your audience’s attention and reel them in with exciting announcements, interactive projects, and incentives such as free food or prizes. Promoting your event is easier than ever with the use of technology. Emailing potential attendees is a great, direct way to let them know about the event. Social media allows you to reach a larger audience.

Leave Certain Aspects to the Professionals

Although much of your corporate event can be planned in-house, certain aspects are better off left to the professionals. When it comes to acquiring the necessary equipment for your event, there are several advantages to renting. By hiring professionals to take care of certain aspects of the event, it leaves you with more time to focus on budgeting, creating a schedule, promoting your event, and achieving your goals!

At Grimes Events & Party Tents, we have everything you need to host an unforgettable event! From outdoor tents and restroom trailers to tables and chairs, from linens and tableware to lounge furniture and lighting, we have it all! Contact us today to get started!